As lead designer for the web interfaces, videos, email and web forms on Rothstein Kass 'in-house re-branding initiative, the goal was to capture the interests of almost a 1000 employees who were employed by the firm internationally.
Basing our initiative on "Mission Impossible" we formulated a strategic marketing concept which would introduce the employees to a new logo, brand & team concept as well as new leaders of the firm, utilizing humor and prizes for participating.
League of American Communications Professionals
1) Spotlight Award
2) Platinum Award & 3rd in top 100 Awards given.
Print, Video & Web Competition 2006 "Mission: Identity" (Notes: We placed higher than Kodak, Toyota, GE, Martha Stewart & Adobe in the top 100)
AAM Association for Accounting Marketing
Marketing Achievement Award
1) Web Design Award
2) Best
Internal Program Award 2006 "Mission: Identity"
View here
Special thanks to Kathleen Sidney,an outstanding marketing director
